Two films show how Eurosavers have such a strong appeal to the antagonists, that they leave their own video.

B-Brave is the most popular Dutch boyband. In their latest videoclip they sing their hearts out when out of the blue a banner appears that highlights the latest Eurosavers deal at McDonald's. Immediately distracted, they stop singing and reach out to check the banner. They pick it up and like what they see. Within a heartbeat they leave their own videoclip to go to McDonald's and get that one euro Hamburger. After B-Brave left the frame, the banner changes into 'what are you waiting for', encouraging the viewers to go McDonald's as well.

The setting in the second video is the trailer of a scary movie. Typical for such a setting, a girl steps out of the shower. Eerie music plays while she reaches for the medicine cabinet. Nothing happens when she opens it, but suddenly the reflection of a demonic girl appears in the mirror of the cabinet when she closes it. A big scream follows. So does a banner showing a Eurosaver deal. Both girls are distracted and leave the trailer to get that Sundae Icecream for one euro.

Short form video is very popular amongst teens. It is fun and easy to consume content that they mainly watch online, and preferably on a mobile device. Both Eurosavers video's fit that way of content consumption perfectly and thus make sure we reach our target group.

We placed the video on popular short form video websites such as YouTube, Dumpert, and Smartclip. We made sure that the target group would see both online videos.

Within a few weeks of release, the boyband video reached more than 1.1 million views and the movie trailer even 1.6 million views. On a population of 1,4 million Dutch teens, the reach within the target audience was huge. Every teen wanted to watch this content, proving we increased our relevance within their interests. McDonald’s is showing that they are part of the teens world, entertaining their audience.

Due to the recent nature of the campaign, business results are not yet available.