Sure, you can rent games at your corner video store – as long as you don’t mind playing whatever lame titles are left on the shelf. GameFly's core audience of 18-35 year-old guys is learning a better way: online video game rentals.Part of an integrated campaign, the Slugger banner unearths just the sort of dull, leftover game you’d find mouldering on the shelves of a video store. And, underscoring GameFly’s convenience, the final frame includes sliding tabs with a dynamically-updatable selection of the latest titles, ready to rent.