India is home to some of the loudest festivals, and this often sees the celebrations spill out onto its streets. Becoming a chaotic and infuriating part of its citizens’ existence. And by using this as the backdrop, the idea evokes in a single glance the noise which is present in the visual. The rows of colourful clashing drummers, the fervour-filled chanting, the megaphones blaring public announcements, old loudspeakers dishing out bass-throbbing DJ remixes, etc. - all contributing to an unimaginable decibel level. However, their path is blocked by a band, which is firmly lodged in the canal of the ear, an analogy for the earphone which keeps out the noise, and only lets the music in.

Design Touch Points: The campaign was released as posters and print ads.

Design Development and Process: The illustration was created as 3d digital illustration.

Design Elements: We took the backdrop of a noisy festival showed all the noise making elements. We used colourful drummers playing music. Large speakers belting out DJ-remixes. Lehjim performers creating a beat with their movements. Dancing performers. Megaphone blaring public announcement

The resulting visual brought out our marketing message in a really efficient manner. And the same was apparent in the higher frequency of store enquiries and store trials. Also, outlets with the posters garnered higher sales percentages by 9% compared to regular electronic stores.