When you’re tired and without energy, demotivation kicks in and everything becomes more difficult. The radio campaign tells the story of three different characters who fueled up with “Go Time Natural Energy” and were able to tackle whatever their day had in store for them. When asked about the completion of their daily to-do list, a dynamic Ping-Pong is generated between our hero and their nemesis, leaving them in awe because of the good job they’ve done. The use of onomatopoeia’s is a relevant auditory resource to communicate in a memorable and powerful way what “Go Time Energy” helps you feel and accomplish.