In addition to being an expert in female body hair removal, Veet has successfully managed to understand what is at stake when it comes to men’s private parts. The result is the Veet Men new Intimate Hair Removal Kit. This film is a bold, metaphorical, and exhilarating odyssey of cute representation of male private parts (re)discovering a brand-new world of pure sensations. Disrupting the archetypes of the category with humor, Veet goes beyond product benefit and introduces an inspirational and relatable sensorial experience. Because when men’s private parts are free from body hair, completely smooth, with no unpleasant side effects, they feel things differently, they feel free to explore and enjoy more of life.