In busy traffic, we are at risk to overlook essential things having our eyes constantly fixed on the road ahead. A lot of hazards, however, occur out of our line of sight. The Blind Spot Alert in the new Opel Zafira ensures that nothing relevant is happening outside the driver’s field of vision. In a series of print ads, the inadvertence of three wildlife photographers- unaware of the presence of their desired subjects- illustrates the benefit of the car's feature in a tongue-in-cheek manner.