Cannes Lions

Open Helmet

TEAM/Y&R AMMAN, Amman / JORDAN INSURANCE COMPANY / 2016

Awards:

2 Shortlisted Cannes Lions
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Description

When it comes to riding motorcycles, a huge percentage of the Jordanian riders use the helmet as an aesthetic accessory, or wear it to avoid a ticket from the traffic police. In these cases, the helmet is usually unbuckled, increasing the danger risk.

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