For the past three years The Norwegian bank DNB has arranged and promoted “Open Slope Day”, a day where Norwegians can ski an entire day for free.

This campaign promoted Open slope day as an event, and it promoted all the local ski-centres that participate and contribute to “Open Slope Day” - A contribution that is vital to make Open Slope Day happen, also in the years to come.

The documentaries where screened prime time on TV, and when the athletes shared the films through their social channels, the campaign got over 800,000 views on Facebook alone.

But the most important part of the campaign was to use DNBs logo placement in a new way. By giving the ad-space away, the athletes couldn’t just hail praise to their local ski centre by words, but with action – in front of millions of viewers worldwide.

The Campaign got a lot of attention, and when the registration for Open Slope Day opened, almost all the ski-passes in over 100 ski-centres where given away within the first couple of days.

But most importantly, DNB got to show their appreciation for all the local ski-centres’ contribution by giving away their logo placement on the National Norwegian ski- and snowboard teams’ outfits.

And the best part; When Silje Norendal won the gold medal in the X-Games in front of millions of TV viewers, she didn’t do it with a DNB logo on her board and helmet - she did it with her local ski-centre Kongsberg’s logo. And when Kjetil Jansrud entered the arena in the World Championship in Vail, he wore the “Kvitfjell” logo with pride.