We provide a platform www.telonerospepsi.com where local underground bands were invited to

upload their videos. The 3 most voted videos became the winners.

We shot the songs of the 3 winners live and placed the videos in the pre-roll spaces on Youtube

videos of their favorite international bands. So, when you look for a top international artist on

Youtube, first you see an unknown opening band. The campaign is still online.

Over 1,500 bands participated in the contest.

The most voted video received +15,000 votes

More than 100,000 unique visitors

The winners played for 3 million people.

One of them became a popular national band playing at the most important music fest in the country: Cosquin Rock.