Among numerous promotional activities to promote product understanding, we believed offering opportunities to invite user understanding would contribute to raising relevancy to IBM since IBM is known as a hardware manufacturer. To implement this, we developed a tool to stimulate the users’ minds and invite relevance based on the perception that IBM understands the Linux users’ talent and personalities very well.

Not only did we raise peace of mind toward Linux and understanding toward the Open Power Server, but we also contributed largely to boost user relevancy to IBM. Our activity was successful as a promotional piece because it motivated users to consider OpenPower and visit the website containing limitless information. The site drove participation: 32.55% of site visits registered for server access; 18.54% opted-in for email news. This also revitalised communication with the brand.