On May 27th, Israeli Channel 2 TV broadcasted the UEFA Champions League Final. On this occasion we introduced a series of superimposed sponsorship ads for Optalgin painkillers. The ads were synchronized with the game's real-time live-action to achieve maximum impact. Each time a player from Barcelona or Manchester United hit the ground after a foul, a slide appeared at the bottom of the screen: "Optalgin. Strong for strong pain."