The Big Brother is the most popular TV shows in Israel, so we decided to insert Opticana's promise in a way that was never seen before.

Beside the 55 cameras that the Big Brother house has already, we introduce the 56th in a shape of Opticana's glasses that the housemates wear during the season.

That's how, for the first time, we had the opportunity to see the house through the eyes of the housemates.

We decided to do a cooperation with The Big Brother, a TV show with the highest rating in the country on prime time, national TV, Channel 22.

The campaign lasted 3 months, from the beginning till the end of the show.

Tens of thousands of viewers were exposed all the developments every day.

Each video has on average 80K viewers and overall the videos reach 1.5M viewers.

The viewers were exposed to Opticana's entire eyewear collection that were used by the Big Brother housemates and cause a huge splash in the media and all the glasses were sold from the stores.