‘Collie Wobble’ tells the tale of veteran sheep shearing champion Arthur Arthurson. We see him bringing his sheep from the hills for their spring shearing, jumping nimbly from crag to crag as he herds them into his little yard, just as he has done every year for the last 60 years. This year, however, will be somewhat less traditional. Arthur accidentally shears his faithful dog, Ben. As we see him standing proudly at the end of the commercial, a monument to the human struggle against the combined forces of nature and time, the inevitable words appear: Should’ve gone to Specsavers.