Situation in which Sears Optical gives someone exceptionally good eye sight.

The creative was built around the idea of a circus tour with stops at various men’s rooms. The stars of the show were fleas.We used three different 3D displays, each one featuring a circus act performed by fleas. The “chariot pull”, “trapeze,” and “flea cannonball” acts were displayed inside thermoformed panels, complete with music and sound effects.

The displays were set up in a row and activated whenever someone stepped up to a urinal.

The campaign created a big buzz inside men’s rooms and out. It became the absolute talk of the town among women, some of whom even braved a visit to the men’s room (with restaurant owners’ permission, of course) to see the concept in action themselves.The campaign, which is still on tour, has been linked through blogs, Facebook, and YouTube, where it has attracted over 7,000 views in Canada.