Cannes Lions

OPTICIANS

EURO RSCG AMSTERDAM, Amstelveen / PEARLE OPTICIENS / 2004

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Cutbacks in elderly care is a big topic in The Netherlands. Two regular characters for Pearle Opticians tell us that Pearle however has a special “Age Discount” for the elderly. Meanwhile, they serve food-and throw it away before their client could even touch it. Darned efficiency measures…

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