The creative and the team worked hand in hand in order to grasp users’ attention and showcase the Optimum inventory. While filling the used vehicle search form on third party car sites, the banner revealed equivalent GM vehicles based on searched model and price range in real time. After a mouseover on the creative, users were presented with precise information concerning year, price, and city where the car was located.

The initial results for this campaign are excellent with an outstanding mouseover rate of 31.65% (Standard rate for successful campaign: 18%) and a reach of 1.3 million in-market unique users which are actively looking for a used vehicle on a third party car site.