We were asked to promote 'Optimus Secret Shows'. A series of free concerts with big names like Nelly Furtado, Deftones and Hadouken. We had to communicate that through a simple savage poster campaign.

We created the secret posters. These posters had one thing that stood apart from all the others: you could only read them from the right perspective.

Huge waiting lines, people camping at the door to get in first, and a lot of buzz created in the press and on tv news reports. The secret: