Cannes Lions
DRAFTFCB BUENOS AIRES, Buenos Aires / LA OPTICA / 2011
Overview
Entries
Credits
Execution
A movie commercial that takes advantage of the 3D box office success . Developed with distorted images, it makes the audience believe they've been watching 3D, without the proper lenses for the occasion.At the end we revealed that it was just an ASTIGMATISM issue
Outcome
The consumer traffic went up in the +VISION stores, at the mall premises with cinemas, where we aired our commercial.
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