Cannes Lions

OPTOMETRY

DRAFTFCB BUENOS AIRES, Buenos Aires / LA OPTICA / 2011

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Overview

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Credits

Overview

Execution

A movie commercial that takes advantage of the 3D box office success . Developed with distorted images, it makes the audience believe they've been watching 3D, without the proper lenses for the occasion.At the end we revealed that it was just an ASTIGMATISM issue

Outcome

The consumer traffic went up in the +VISION stores, at the mall premises with cinemas, where we aired our commercial.

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