We built Optus House.

A world’s first fully immersive and interactive home like retail space. Optus House showcases IoT by letting visitors interact with smart home technology in relaxed and everyday contexts.

Optus House is inhabited by a virtual family that interact with visitors via floor-to-ceiling 8K screens. A vast library of experiences can run without any interaction from visitors making the family alive and active 24/7.

An entire new ecosystem was created using IoT protocols, and a custom app was created to trigger the devices in sequence. Visitors can trigger IoT devices in real-time, and the family reacts with relevant and playful scenes.

Optus House allows devices and functionality to be integrated seamlessly, making it the go-to destination for experiencing connected IoT technology.

• The virtual family is active 24/7, entertaining passersby even when the store is closed.

• Dynamic content roster covering cultural/seasonal moments

• 20+ smart home devices explained

• Illusion of seamless connection between real & virtual spaces using sight lines and interior design

• Custom commands created in partnership with Google Home to trigger the experiences

YOY data comparing original Optus store vs new Optus House store.

Store foot traffic increased +79%

Gross average sales increased +57%

Sales of accessories (including IOT devices) increased +129%

Sales of wireless services increased +146%