We took large scale prints of Oral-B toothbrushes and put them up in various places in a way that the head disappeared behind corners, nooks and in recesses in and around escalators, shop-shutters, airconditioners, etc.

As evident from the feedback of salespeople, the customers started asking for Oral-B specifically as the toothbrush that manages to clean in impossible-to-reach places. The company also registered an increase in sales.