Cannes Lions
OGILVYONE WORLDWIDE SHANGHAI, Shanghai / SCHERING PLOUGH / 2006
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Objective:Create awareness for Triquilar Oral Contraceptive & Educate on the effectiveness of Triquilar OC.Solution:Being new in China, consumers aren’t aware that Oral Contraceptives are the most effective when it comes to unwanted pregnancies. This banner is simple and to the point. See what Triquilar does when the “mouse-pointers” start racing…Results:Due to the fact that this banner was used in an unconventional space, no results were noted. It was placed as part of the interface on a portal page that Triquilar sponsored. The linked website received 1,660,915 visitors over a 5 month period.
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