Cannes Lions
OGILVYINTERACTIVE WORLDWIDE, Mumbai / ORANGE / 2002
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Description
Information dissemination and brand building. Regular updates on all offers, promos and new schemes.Objectives: Promote the idea of getting information that the customer needs online, from anywhere and at anytime. Also one more medium to make the brand more acccessible.Target Group: Both existing and potential customers who want to "Speak Orange".
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