The "Togetherness" campaign was born of the realisation that Christmas is the one time of the year when people make time to connect with family and loved ones. Orange encourages people to stay in touch with friends and family all year long, not just at Christmas, with their mobile and broadband offerings.The campaign featured a series of wind-up toys that represent this 'togetherness' and as they wind-down, people stop to wind them up - thereby keeping togetherness going. The campaign end line is: "Togetherness, keep it going past Christmas."

The fully integrated campaign consisted of a 40" brand advert that set up the idea and supporting product-led creative: 20"s, 10"s, national print, outdoor, online, retail, and direct marketing. Further amplification of the idea was carried through with miniature versions of the wind-ups and phone charms, which were distributed in retail shops with proceeds going to charity.