To prove Orbit gum can and will prevent the bad breath; we used signs on bus shelters. The idea was to show through the plastic that close the billboard, how the breath is stopped. This way, people around you won't be able to smell it.

The billboards campaign on the bus stations, was presented all around Tel- Aviv area and other big cities.

The smart combination between message and media got a lot of attention and coverage such as morning shows and Israeli advertising blogs. It was useful to create bigger awareness of the brand and the product, helping sales increase by apx. 12%