Cannes Lions

ORBIT CHEWING GUM

DDB MUDRA GROUP, Mumbai / WRIGLEY / 2015

Presentation Image
Presentation Image
Film

Overview

Entries

Credits

Overview

Execution

Using an everyday image the idea, minimal in nature, effortlessly brings alive the product need.

Outcome

The brand reached another creative benchmark equaling international standards. And recall increased, which roped in newer evolving target groups.

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