Malaysia’s low organ donation rate has resulted in 18,000 people waiting for organ transplants. (according to World Health Organisation - WHO)

This awareness campaign is created on behalf of organ donations, and on behalf of the good samaritans who cited “the desire to help others” as the top reason for donation. One of the effective ways to gain awareness is to appeal to people’s emotions. Our campaign is therefore emotionally charged, promoting the gift of lives and dreams.