Cannes Lions

ORGAN DONATION

Y&R, Sao Paulo / SANTA CASA / 2008

Awards:

1 Silver Cannes Lions
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A sad dog lies beside a door waiting for someone, as the days pass. Then a man walks by the house, and the dog awakes, runs towards the man and barks at him, as if playing with his owner. The man stops for a while but then leaves. The dog sadly returns inside the house and stands next to a picture of himself with his owner, who’s obviously not the same man who just walked by. When you donate your organs, a part of you lives on. Be an organ donor.

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