Cannes Lions

ORGAN DONATION CAMPAIGN

ASOCIACION DE RADIODIFUSORES DEL VALLE DE MEXICO, Mexico City / ASOCIACION DE RADIODIFUSORES DEL VALLE DE MEXICO / 2008

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The spot was about two important issues of organ donation: 1. To convince listeners of the benefits it brings2. To convince the donor's family about the importance of respecting the decision their family member has made.

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