Intel is primarily thought of as a semiconductor manufacturer but isn’t known for its deep portfolio of AI solutions. Our challenge was to demonstrate how Intel is bringing AI everywhere, pushing the boundaries of what’s possible to improve the lives of everyone on the planet.   

We recognized a unique opportunity to share with the world a remarkable partnership between Intel and Nature Fresh Farms, a major greenhouse farm in North America. Intel’s AI-enabled edge solutions powered by Intel Xeon processors and OpenVINO, integrated with Dell technologies, are accelerating a future where fresh food is accessible to all.  

To tell an impactful customer solutions story, we needed to:  

- Demonstrate the global impact of Intel’s AI solutions. 

- Bolster relevance by elevating tangible benefits of Intel’s AI solutions. 

- Drive engagement with the tech community by featuring our AI products and solutions.  

To bring transparency around how Intel’s AI solutions are helping reduce food waste lost to inefficiencies of the global supply chain, we created an industry-defining initiative called Organic Intelligence. At the heart of the idea: a digital platform powered by real-time data from Intel partner Nature Fresh Farms.   

Revealing everything from hourly water usage and daily crop yields to the number of packages leaving the facility, the Organic Intelligence digital platform brings Intel’s AI technology to the forefront. For the first time, Organic Intelligence benchmarked AI-powered farming at Nature Fresh Farms against conventional farming in real-time. 

With Intel AI-powered solutions, Nature Fresh Farms can optimize business performance, achieve quality crops, and expedite produce’s journey through the food supply chain to significantly reduce food waste. Through showcasing the power of these technologies, the initiative is working to inspire digital transformations across industries everywhere, from manufacturing and telco to energy and beyond.

Our strategy is to boldly redefine Intel’s image by demonstrating the tangible benefits of technology that’s invisible and bring transparency to an industry critical to the future of humanity. 

87% of enterprises are actively pursuing digital transformation and searching for the most effective solutions to transform their business, fulfill customer demand, and propel growth.  

While many companies are promising solutions, we see limited actions being taken.   

For our target, Tech Decision Makers (TDM), seeing is believing and they need to see results. TDMs want a partner to help them successfully implement proven AI solutions tailored to their challenges.     

Through Organic Intelligence, we set out to take AI’s theoretical potential and visualize the practical benefits to the real world, tapping into real-time data of a 24/7 AI-powered farm: Nature Fresh Farms. 

Organic Intelligence used the metrics and real-time statistics from the digital platform to power the entire campaign, resulting in a self-sustaining ecosystem about with the advantages of AI and its transformative impact on the supply chain.  

- Custom-built statistical model: analyzed more than 40+ scholarly articles to develop conventional farming benchmarks to compare to Nature Fresh Farms’ real-time data. Data delivered via a custom API tracked more than a dozen inputs from the farm, including temperature, humidity, and even soil electrical conductivity.   

- 3D design: our team of digital artists constructed the Organic Intelligence digital experience by modeling it off principal photography at the farm. The team worked to recreate the 75ft tall tomato plants that Nature Fresh Farms grows, designing, painting, and recreating every leaf and tomato, as well as modeling light and shadow to truly put the user in the greenhouse.

No stock photography was used in the creation of the site. All artwork, data visualization, and 3D design were custom made for this experience. 

-Web development: Using the unique particle element, our development team painstakingly stitched hundreds of individual jpegs together to achieve the desired effect.

- Data integration: our data team ensured real-time fidelity with data pulled with the API.

- Full funnel ecosystem: created 100+ assets from the statistical model developed for the digital experience, interviews, and derived statistics to elevate Intel’s AI leadership, engaging the tech community across the full funnel. 

With Intel AI-powered solutions Nature Fresh Farms can optimize business performance, ensure top quality crops, and expedite the produce journey through the supply chain. Crop yields are improved by 2-3% every year, generating hundreds of thousands more pounds of produce, using up to 90% less water. Transportation time from farm to retailer shelves is reduced from 4-10 days to 24-48 hours.  

Organic Intelligence transforms terabytes of live data, processed by Intel Xeon. After just one week, 75,000 liters of water were saved compared to conventional farming, more than 125,000 lbs of tomatoes picked, and more than 14,000 packages delivered.  

Our activation plan earned the attention of our tech audience, delivering a 131% increase in engagement rate on our launch film compared to the previous six-month average. A prominent CTO captured it perfectly as “leading the charge in bringing cutting-edge AI technologies to the forefront of supply chain optimization.”