Cannes Lions

ORGANISATION FOR SAVING PANDAS

LEAGAS DELANEY HAMBURG, Hamburg / INTERNATIONAL PANDA RESCUE / 2006

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Sometimes, social messages need radical ideas to get awareness. There is absolutely no doubt about saving endangered animals, but some are getting much more attention than others: whales for example. For the small "International Panda Rescue" organization we are using a very special drama. We present brutal hunting whales. This dreadful scenario shall create doubts under all those who support the saving of whales. Or like to support them. Of course, whales should not be forgotten, but there are a lot more endangered animals that need our help. The peace/wing, vegetarians called Pandas.

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