Rather than making just one film to launch the NSX, we decided to make a launch film for each and every NSX that rolled off the production line.

A microsite was built to house each and every film for each and every NSX produced. To create so many films, multiple edits were made, showing some of the original features in the car, and the custom-built factory where it was made. Then, in order to make each film truly original, we featured each car’s unique production number (which is mounted on a plaque on its engine cover). A bespoke pack shot was also made, showing the exact specification of the car that corresponded to that specific number, including colour, spoilers and wheels. Visitors to the microsite could either watch the films at random, or search for a specific film by entering the unique production number of a particular NSX. To date, well over 1000 individual films are housed and can be viewed on the site.

While the campaign is yet to be launched across all markets, we have still achieved the following results;

- 75,980 YouTube views

- Pageviews: 102,384 (Since launch)

- Unique pageviews: 44,481