Branded entertainment is at an infant stage in Mexico.

As a result brands and products are represented in an obvious manner.

Seldom brands are willing to create content that engages in a conversation that doesn't revolve around themselves.

A trailer was created and promoted through Coca-Cola's FB page and Coca-Cola's Twitter account.

The documentary had 226 million views on coca-cola.tv.

614 Million views on YouTube.

Over 9 Millon impacts on Twitter.

Average view time was 38 minutes.

Within days of the launch Pirated DVD's were distributed every where in Mexico.