Flytoget – Oslo Airport Express Train’s largest competitor is the car. Many people use the car in spite of longer travel time, expensive parking and more pollution. This contradiction gave life to a new organisation called nocar.no. Nocar.no’s (translation of 'bilfri.no') purpose is to inform about the phenomenon car addiction. To prove this phenomenon, the organisation uses examples of how people use the car even if Flytoget saves you time, is more profitable, and more environmental friendly.

To make people reduce their car addiction, you could order genuine products – i.e. a Portable Gas Pedal, Queue-DVD, Glove Compartment-handbag etc. At the website you could also find out more about the phenomenon. You could take a test about how car addicted you are. You could download ringtones and desktop backgrounds that reduced your car addiction.To make people visit the website, a TV advert for the product “Queue-DVD” was sent on TV and web banners were made and showed on various news websites. In addition, a viral film - made as a promo – was made for the upcoming product called Decibil 55. Queue-DVD was also sent out as a DM to businesses that were close by Flytoget’s train stations.

During 2009, and as a result of the global finance problems, the amount of passengers (PAX) travelling by air from OSL (Oslo Airport) was reduced with 945 000 till 15 269 000. That is 6,2 lower than in 2008. Flytoget (the airport express train) had a reduction on 3,7% during the same periode so they increased their marketshare.This was among others a result of the focus in the Nocar.no (Bilfri.no) campaign getting travellers to use the train instead of the car while travelling to and from the airport.