MESSAGE: Modern life is filled with stress. Other people's personal quirks can be irritating and even stress-inducing. Panasonic's Massage Sofa is a healthcare appliance that helps you relax and refresh yourself in the comfort and convenience of your own home.

AIM: Massage chairs have a luxury image. To make them seem more familiar and accessible to the average consumer, radio was chosen as the medium, with content featuring an ‘at home' conversational style.

CONCEPT: Ordinary people talk about the irritating personal quirks of family members and coworkers, highlighting the humour in human behaviour. Listeners can easily identify with the everyday stresses of the human condition that require taking a moment to relax, with the Panasonic Massage Sofa presented as an effective solution.

TARGET: Adult consumers.