DNB Bank’s real estate division has launched a music video advertising one of its

houses for sale in Lillehammer, Norway. The three minute film depicts the story of

a family’s life inside the property over 30 years. Starting in the 70s, we see the

young family go through the ups and downs of life and gradually fill the home with

memories.

The film, which clocked up 600,000 views in four days, ends in the present when

the grown-up family are packing up to leave the property. The final frame invites

viewers to look round the actual house.

More than 250 people showed up at the open house, and the house is now sold.

DNB Real Estate Division increased their marketshare by 32 % in february 2015, after the campaign.