The goal of The North Face online Wish List campaign was to promote their line of Summit Series™ Gear. This unexpected execution was an engaging and unique way for consumers to interact and become familiar with everything from sleeping bags to jackets. The promotion was set up to allow consumers the opportunity to create their own grand prize by simply dragging and dropping $2,000 worth of gear into their “e-packs.” The North Face’s Wish List campaign was their most successful online promotion in 2006, growing their consumer database by more than 13,000 names.