The idea is Let’s make it possible to watch our movie wherever you are, indoors or outdoors!

We need solution which is a new media combination in, utilizing Korea’s 32,000,000 daily smartphone usage & different from QR code, automatic reader touch screen “NFC(near field communication) technology“ along with POP-UP paper card features. Insert the NFC chip into the theater like pop-up card, the movie will automatically play your smartphone is placed upon it.

When the movie is done, viewers may post comments directly on YOUTUBE.

Promote, OUTDOOR BRAND's character!

Facilitate a new experience, enabling viewers to watch our movies wherever they may be – indoors or outdoors! Here we now can see, the birth of a new media weaving together both digital and analogue technology in a unique combination.

The unique combination of new media, this outdoor mini theater has been freely promoted throughout KOLON SPORT sales shops and on the high street. News of this new mini theater technology has spread fast via media and SNS. Through these efforts we have seen an increase in YOUTUBE’s one day viewing figures approximately 250%. Now we are now making an extra 5,000 outdoor mini theaters for upcoming new movies.