USG People is one of the world’s biggest outsourcing companies, and in Belgium they’ve recently launched ikki.be. A new portal for freelancers in search of new projects. Our mission was to build awareness among freelancers and get 5.000 of them to sign up at ikki.be.

A press release and an online film.

With nothing more than a press release the crying invoice got press coverage in all major newspaper and tv stations, massive attention in blogosphere, and most important: the objective of 5.000 freelancers signing up at ikki.be was achieved in just 2 (!) days.