Cannes Lions

Overshare

ALMA DDB, Miami / SPRINT / 2018

MP3 Original Language
MP3 Original Language
MP3 Original Language
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Description

Using very naive and normal conversations between teens, where the topic of conversation is the slippery slope of sharing explicit pictures and videos, we demonstrated how easily things get shared by simply duplicating the word exponentially every time it was said. Ultimately, showing how incredibly fast things can get out of control.

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