Focus the attention of the target audience on OXY communicating that it provides a real solution against spots.Refresh brand awareness in consumers, and stimulate them to retry OXY products.Showing the audience a new way of advertising including them: interactive, entertaining, and still to the point. It was a unique execution - at least in Hungary. An extra measure of flexibility and accuracy was required, fortunately everyone included provided great efforts all along the campaign. (They liked the ad very much.) They managed to work out the most effective plan: low cost - high reach. Speciality: the use of special materials - bubble foil.Strength No1: the bubbles, have a strong connection with the headline, and with the product itself.Strength No2: it became interactive, since the foil was stuck on the ad, and the headline - ‘Pop this!’ - was a call to action.The very thing: it has the two upper qualities in the meantime.

They managed to work out the most effective plan: low cost - high reach.