To launch Ozorie Migraine Relief oil as a fast-acting, strong cure for acute migraine. To target chronic sufferers of migraine who are on the lookout for quick, effective relief without constantly having to pop pills.

Exaggerating the migraine was a decision taken to emphasise the strength of the product. At the same time we decided not to be morbid as the condition is easily managed. An illustrative style that heightens the head bursting yet keeps it all light hearted then chose itself.

Trails are up 15% and the test launch of the product was a success. It will now be launched nationally.