"SAMMY" is a leading developer and retailer of "Pachinko" and "Pachi-slot" system in Japan.Pachi-slot is a kind of slot machine game, often played and enjoyed by the Japanese business employee class in their spare time. Japanese businessmen have a bad reputation for being workaholics, lacking the ability to loosen up.The ad expresses this by showing three salaried employees (referred to as "SALARIED MAN" in Japanese), "working hard to have fun".