Cannes Lions
MIDEA, Tokyo / FUJISHOJI CO. / 2009
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We wanted the audience to know this was the 3rd comeback of the "Shogun Pachinko”, one of the most popular “gambling slot machine” series in Japan. So it was vital to make it look like a brand-new Pachinko game. In order to communicate it to the public, we decided the best suited concept for this Pachinko game is to capture its excitement, which was Shogun Pachinko’s strongest sales point. This was achieved by using cutting edge technology and nostalgic copy design used in SAMURAI movies. These two elements, meshed together gave it the feel of a exciting new entertainment Pachinko game.
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