"Pacific Standard Time was an unprecedented celebration of Southern California contemporary art from 1945 to 1980. Our campaign invited new 'culturally curious' audiences into museums and illustrated how the Los Angeles art scene influenced global culture in the modern era.

To generate interest in the exhibition, we invited pop culture icons from LA’s present to celebrate the iconic artists that inspired them. Anthony Kiedis, Ice Cube and Jason Schwartzman paired themselves with Ruscha, Eames, and Baldessari to create new collaborative works. We captured their collaboration and leveraged it in TV, Radio, OOH, Print, Cinema and Digital advertising. These ads directed consumers to an informative HTML5 site with a custom recommendation engine that helped them find the exhibitions they would enjoy most.By sharing LA’s post-war contemporary art in this new and more relevant context, a whole new global audience was introduced to Pacific Standard Time.

The inspiration for the logo design was the city of Los Angeles and its iconic connection to the sun.Clocks, southern california and time zones also needed representation, and the iconic George Miller clock design became a mid-century influence.So, we put these ideas together with a bold magenta and create a logo that communicated both sun and time, art and design, leisure and fun.

Pacific Standard Time received an unprecedented amount of earned media coverage for the exhibitions and art community as a whole. Museums enjoyed sold out ticket sales for the exhibitions and events and we built a Facebook community with thousands of highly engaged fans.