ABH International Packers and Movers wanted us to create a Business card which would target a selected audience. The card had to be innovative and needed to effectively communicate the company's services.

We created a business card with a custom made case which was cut out in front making its inside content visible. The inside background if the case had the image of an empty room printed on it. The business card was a transparent sheet with images of household items printed on it, giving the impression of a fully furnished living room when fitted inside the case. The recipient became part of the action when he pulled out the card, making it appear as if the household items were being pulled away from the living room.

Thanks to this innovative business card, the company started receiving incessant phone calls and mail enquiring about its services. The company also saw a substantial increase on its website. This quickly converted into an increased demand for its services.