The ‘Own the Weekend’ campaign delivered a tongue-in-cheek body of work based on the premise that the Guardian and Observer’s weekend coverage is so comprehensive, they effectively own the weekend. The second instalment of this campaign showed the consequences of people trying to own their weekends themselves. In ‘Paella’ we see Claire ‘winging it’ and poisoning the guests at her dinner party, when she should have read the Guardian’s new Cook section.