So, with the help of small local businesses and tradesmen from its own database, it started a special action called “Barras”.

The idea is to cut out the gap between the search and the find, crystallised in a physical search bar framing some keyword or slogan from the actual local shop front. It also aims, in successive phases, to act on the largest possible number of businesses by areas or neighbourhoods, thus amplifying the action’s mass effect.

By using a campaign in which brand and client cooperate in an unprecedented exercise in communication and with a common objective which benefits all those concerned, Paginas Amarillas.es succeeds not only in emphasising its role as an evangelist of local SMEs compared to other global search engines, but in strengthening its brand presence and its innovative image.