Himani Fast Relief as the name suggest, gets rid of pain fast. Himani wanted to emphasise that with Himani Fast Relief you can remove the pain immediately. Taking this thought forward, the television commercial shows a man applying it on his knee. As he touches his knee, a girl walking past him breaks his concentration. In the time it takes for him to get back to applying Himani Fast Relief, he forgets which knee was hurting him in the first place. Hence reinforcing the thought that Himani Fast Relief erases pain on contact.