[Contest for fans]

For the FIFA Confederations Cup Brazil 2013, we held weekely contests. The winning pieces were used as the cover of the popular Facebook page (4.65 million fans.)

[Collaboration between music and illustration]

A winning painting was used as the cover of the FIFA World Cup™ official album.

[Collaboration with a famous comic artist]

Fans will have a chance to work with a famous comic artist, the author of Captain Tsubasa, Yoichi Takahashi (April 2014).

[Collaboration with Sony CSR activities]

Working with the NGO "streetfootballworld", Sony donated a prefabricated football stadium where kids can safely play (May 2014).

Using Sony x Football Facebook page as a hub, information from Sony's 28 companies in 20 countries was effectively conveyed. Reached 23 million audience reach from fans in more than 30 countries participated in the contests and 9.5 million engagements.