Cannes Lions
QG PROPAGANDA, Sao Paulo / DICICO / 2013
Awards:
Overview
Entries
Credits
Description
The challenge was to create an ad that surprises the audience and increases the number of people at stores.
Execution
We decided to create an ad that shows how important colors are. In an unique way, comparing famous paints of the world, showing that a small color change can make a big difference.
Outcome
The stores get increased people interesting the offer and the old storage paints was complete sold.
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